Clean Direct Mail Addresses
StrikeIron Provides Data Verification Solution for Catalog Choice
Cary, NC and Berkeley, CA (PRWEB) June 21, 2011
StrikeIron, the market and technology leader for cloud-based contact data verification solutions, has teamed up with Catalog Choice, the industry pioneer in mail efficiency and privacy control, to streamline its services.
Catalog Choice has integrated StrikeIron’s data quality solution to improve the quality and accuracy of Catalog Choice’s more than 2.3 million mailing addresses. As Catalog Choice members select their mail preferences, the StrikeIron Address Verification cloud service will cleanse existing data and verify incoming entries in the Cloud, eliminating the need for ongoing data updates. The vetted and incorrect data will be presented to users in real time for verification. The cleansed address data is then sent to specified marketers when opt-out requests are made through the Catalog Choice Mail Preference Service.
“Mail sent to erroneous addresses is a waste for companies, consumers, communities and the environment. Clean and accurate suppression lists are an industry best practice, ensuring that direct mail only reaches its intended recipient,” said Chuck Teller, Executive Director, Catalog Choice. “StrikeIron provides a great infrastructure to help us more quickly and accurately verify the opt-out data we are providing to marketers.”
Through StrikeIron’s Address Verification service, customers have seen reductions in returned mail as well as more successful first-time delivery of the mail and packages they send. In addition, Address Verification can help solve address data quality issues across multiple departments in almost any organization, allowing companies to save money, conserve resources and market responsibly.
"It is my pleasure to announce that StrikeIron’s solutions will now be available throughout the catalog and mailing industry,” said Sean O’Leary, President and CEO, StrikeIron, Inc. “The use of the StrikeIron application will enhance the Catalog Choice service, and help companies improve their list quality.”
Founded in 2003, StrikeIron is the first company with a cloud based, on-demand, data delivery platform, cleansing millions of customer records monthly for major retailers and marketing companies. Since launching its free service in 2007, Catalog Choice has connected more than 1.4 million consumer members and 4,100 direct marketing companies to provide individuals greater control over the materials they receive, in turn reducing unwanted mail, saving natural resources and protecting their privacy.
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“Mail sent to erroneous addresses is a waste for companies, consumers, communities and the environment. Clean and accurate suppression lists are an industry best practice, ensuring that direct mail only reaches its intended recipient,” said Chuck
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Although India's clean energy investment is forecast to grow as much as 763 percent by 2020, according to a study by the Pew Trust, coal will continue to drive industry. Its demand-supply gap will be met via expensive and possibly uncertain imports.
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How To Clean Up Direct Mail Addresses In Real Estate Investing ...
As a real estate investor, you must run direct mail campaigns to keep the leads coming in.. I send out post cards and letters to potential motivated sellers in my business. Motivated sellers are people who need to sell their houses, probably because they are in trouble that can be relieved by selling their property.
There are so many motivated sellers in today’s real estate market that you cannot handle all of them. It follows that you must clean your mailing lists to save money and be more effective in your marketing. Here is how to get a good return on investment in your direct mail.
The motivated sellers I target are people in trouble who own real estate, such as people going through divorce, people with liens, bankruptcy, etc. Most of these people need to sell their properties of they lose them in foreclosure.
People with inherited properties also form part of my mailing lists. Usually, they must continue paying the mortgage, or if they are free and clear, they are looking to cash out. The beneficiaries usually cannot fix them up and find it hard to sell them in the open market. You can make a lot of money buying probate properties
Absentee owners also form part of my mailing lists. Usually these are land lords, and sometimes people who either divorced or work out of town. Lots of land lords have been burned by bad tenants and are looking to get out. They sometimes own several properties which can turn out to be good deals.
I also target expired listings. Of course these are sellers who have been unsuccessful.
This means I sometimes end up with 1500 to 2000 new leads every week. All this means I can have 1500 to 2000 new leads a week. It is therefore very important to clean them up.
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